Michigan market intelligence

See who’s driving Michigan’s spirits market
county by county.

See which locations lead the county, compare MLCC spirit purchases by off-premise retailers and on-premise businesses, and review quota capacity.

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Size the opportunityCompare purchasing activity, license density, and market capacity.
Know the operatorsSee which named businesses and locations lead the county.
Make the caseUse structured tables for planning, sales, and market conversations.

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Free county profiles

Explore all 83 Michigan counties

Start with a free snapshot of purchasing, momentum, license density, and quota capacity—then order the detailed view when a county deserves a closer look.

#1 Wayne County $440,693,927 in 2024 purchases Contracting momentum #2 Oakland County $272,760,731 in 2024 purchases Stable momentum #3 Macomb County $177,776,776 in 2024 purchases Stable momentum #4 Kent County $133,996,648 in 2024 purchases Stable momentum #5 Genesee County $77,080,756 in 2024 purchases Contracting momentum #6 Washtenaw County $61,939,838 in 2024 purchases Contracting momentum #7 Ingham County $49,068,506 in 2024 purchases Stable momentum #8 Kalamazoo County $48,282,942 in 2024 purchases Stable momentum #9 Ottawa County $43,439,752 in 2024 purchases Growing momentum #10 Livingston County $34,056,286 in 2024 purchases Stable momentum #11 Saginaw County $33,597,034 in 2024 purchases Contracting momentum #12 Muskegon County $30,975,621 in 2024 purchases Stable momentum #13 Grand Traverse County $27,885,313 in 2024 purchases Stable momentum #14 Berrien County $25,971,206 in 2024 purchases Stable momentum #15 Monroe County $25,948,622 in 2024 purchases Stable momentum #16 Jackson County $24,443,738 in 2024 purchases Stable momentum #17 Calhoun County $23,824,200 in 2024 purchases Stable momentum #18 St Clair County $23,405,012 in 2024 purchases Stable momentum #19 Eaton County $17,316,257 in 2024 purchases Growing momentum #20 Allegan County $15,079,280 in 2024 purchases Growing momentum #21 Bay County $14,283,605 in 2024 purchases Stable momentum #22 Midland County $12,115,622 in 2024 purchases Stable momentum #23 Lapeer County $11,467,083 in 2024 purchases Stable momentum #24 Lenawee County $11,274,396 in 2024 purchases Stable momentum #25 Van Buren County $11,225,939 in 2024 purchases Growing momentum #26 Emmet County $11,180,269 in 2024 purchases Stable momentum #27 Marquette County $9,491,549 in 2024 purchases Stable momentum #28 Clinton County $9,305,296 in 2024 purchases Stable momentum #29 Isabella County $9,284,547 in 2024 purchases Stable momentum #30 St Joseph County $8,264,551 in 2024 purchases Growing momentum #31 Shiawassee County $7,205,457 in 2024 purchases Growing momentum #32 Montcalm County $7,149,129 in 2024 purchases Stable momentum #33 Otsego County $6,517,739 in 2024 purchases Stable momentum #34 Charlevoix County $6,343,781 in 2024 purchases Stable momentum #35 Mecosta County $6,319,778 in 2024 purchases Stable momentum #36 Wexford County $6,139,594 in 2024 purchases Stable momentum #37 Barry County $6,058,495 in 2024 purchases Stable momentum #38 Newaygo County $5,984,566 in 2024 purchases Stable momentum #39 Mason County $5,766,315 in 2024 purchases Stable momentum #40 Chippewa County $5,755,996 in 2024 purchases Growing momentum #41 Cheboygan County $5,571,725 in 2024 purchases Growing momentum #42 Ionia County $5,469,293 in 2024 purchases Stable momentum #43 Roscommon County $5,424,195 in 2024 purchases Stable momentum #44 Delta County $5,357,951 in 2024 purchases Growing momentum #45 Iosco County $5,301,206 in 2024 purchases Stable momentum #46 Alpena County $5,253,198 in 2024 purchases Stable momentum #47 Cass County $5,143,513 in 2024 purchases Stable momentum #48 Huron County $5,071,288 in 2024 purchases Growing momentum #49 Manistee County $4,962,505 in 2024 purchases Stable momentum #50 Branch County $4,811,708 in 2024 purchases Stable momentum #51 Houghton County $4,706,109 in 2024 purchases Stable momentum #52 Antrim County $4,491,719 in 2024 purchases Growing momentum #53 Hillsdale County $4,429,301 in 2024 purchases Growing momentum #54 Ogemaw County $4,244,477 in 2024 purchases Growing momentum #55 Mackinac County $4,220,818 in 2024 purchases Growing momentum #56 Tuscola County $4,059,018 in 2024 purchases Growing momentum #57 Sanilac County $4,039,370 in 2024 purchases Stable momentum #58 Benzie County $3,987,460 in 2024 purchases Stable momentum #59 Clare County $3,929,840 in 2024 purchases Stable momentum #60 Leelanau County $3,614,826 in 2024 purchases Stable momentum #61 Oceana County $3,248,341 in 2024 purchases Growing momentum #62 Gratiot County $3,180,228 in 2024 purchases Stable momentum #63 Gladwin County $2,778,228 in 2024 purchases Stable momentum #64 Dickinson County $2,762,535 in 2024 purchases Growing momentum #65 Arenac County $2,622,576 in 2024 purchases Stable momentum #66 Crawford County $2,599,210 in 2024 purchases Growing momentum #67 Kalkaska County $2,593,940 in 2024 purchases Stable momentum #68 Osceola County $2,507,647 in 2024 purchases Stable momentum #69 Lake County $1,878,390 in 2024 purchases Stable momentum #70 Menominee County $1,823,111 in 2024 purchases Growing momentum #71 Montmorency County $1,769,393 in 2024 purchases Stable momentum #72 Presque Isle County $1,612,976 in 2024 purchases Growing momentum #73 Iron County $1,528,347 in 2024 purchases Growing momentum #74 Alger County $1,520,225 in 2024 purchases Growing momentum #75 Missaukee County $1,442,646 in 2024 purchases Growing momentum #76 Oscoda County $1,420,270 in 2024 purchases Growing momentum #77 Alcona County $1,327,162 in 2024 purchases Contracting momentum #78 Schoolcraft County $1,311,519 in 2024 purchases Growing momentum #79 Gogebic County $1,288,116 in 2024 purchases Growing momentum #80 Baraga County $1,023,975 in 2024 purchases Growing momentum #81 Luce County $1,014,637 in 2024 purchases Growing momentum #82 Ontonagon County $803,552 in 2024 purchases Growing momentum #83 Keweenaw County $301,304 in 2024 purchases Stable momentum