Liquorli.st · Michigan Market Intelligence

Ingham County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$49.1M
Rank #7 of 83 counties
Per drinking-age resident
$233.34
Rank #22 statewide
2021–2024 CAGR
-1.1%
Stable momentum
Drinking-age population
210,288
72.6% of residents

Purchase trend

2021
$50.7M2022
$50.2M2023
$50.1M2024
$49.1M

What stands out

  • Large market by 2024 spirit purchases, ranking #7 statewide.
  • Stable purchase momentum from 2021 through 2024 (-1.1% annualized).
  • Purchase intensity ranks #22 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$48.2M
$229.03 per drinking-age resident
SDD, including SDD Resort
$41.1M
Class C
$6.7M
B-Hotel
$358,672

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
358
Businesses represented in linked purchase data
Business-linked coverage
99.5%
$48.8M of county net purchases
Top 5 concentration
18.4%
Share of county net purchases
Top 10 concentration
26.5%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Ingham County.

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License and quota context

468 Active-query rows, or 22.26 per 10,000 drinking-age residents (rank #67). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 196186 0+10 94.9% Tight
SDD 107114 3-10 109.3% Overcommitted
SDM 302197 11+94 68.9% Available

Population lens

Total resident population is 289,709; 210,288 residents are age 21 or older. Purchases equal $169.37 per total resident and $233.34 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.