Liquorli.st · Michigan Market Intelligence

Shiawassee County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$7.2M
Rank #31 of 83 counties
Per drinking-age resident
$138.38
Rank #70 statewide
2021–2024 CAGR
+2.1%
Growing momentum
Drinking-age population
52,069
76.9% of residents

Purchase trend

2021
$6.8M2022
$6.9M2023
$7.1M2024
$7.2M

What stands out

  • Mid-sized market by 2024 spirit purchases, ranking #31 statewide.
  • Growing purchase momentum from 2021 through 2024 (+2.1% annualized).
  • Purchase intensity ranks #70 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$6.7M
$129.57 per drinking-age resident
SDD, including SDD Resort
$6.0M
Class C
$699,972
B-Hotel
$25,719

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
102
Businesses represented in linked purchase data
Business-linked coverage
100.0%
$7.2M of county net purchases
Top 5 concentration
33.9%
Share of county net purchases
Top 10 concentration
52.0%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Shiawassee County.

Request detailed report information

License and quota context

116 Active-query rows, or 22.28 per 10,000 drinking-age residents (rank #66). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 4844 0+4 91.7% Tight
SDD 3934 1+4 89.7% Tight
SDM 8357 2+24 71.1% Available

Population lens

Total resident population is 67,681; 52,069 residents are age 21 or older. Purchases equal $106.46 per total resident and $138.38 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.