Liquorli.st · Michigan Market Intelligence

Wayne County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$440.7M
Rank #1 of 83 counties
Per drinking-age resident
$336.58
Rank #4 statewide
2021–2024 CAGR
-3.0%
Contracting momentum
Drinking-age population
1,309,318
74.0% of residents

Purchase trend

2021
$482.9M2022
$444.2M2023
$433.3M2024
$440.7M

What stands out

  • Large market by 2024 spirit purchases, ranking #1 statewide.
  • Contracting purchase momentum from 2021 through 2024 (-3.0% annualized).
  • Purchase intensity ranks #4 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$406.5M
$310.45 per drinking-age resident
SDD, including SDD Resort
$341.7M
Class C
$57.5M
B-Hotel
$7.3M

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
2,422
Businesses represented in linked purchase data
Business-linked coverage
99.9%
$440.3M of county net purchases
Top 5 concentration
3.2%
Share of county net purchases
Top 10 concentration
5.4%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Wayne County.

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License and quota context

2,614 Active-query rows, or 19.96 per 10,000 drinking-age residents (rank #77). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 1,1981,280 7-89 107.4% Overcommitted
SDD 624855 1-232 137.2% Overcommitted
SDM 1,8191,196 43+580 68.1% Available

Population lens

Total resident population is 1,769,038; 1,309,318 residents are age 21 or older. Purchases equal $249.12 per total resident and $336.58 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.