Liquorli.st · Michigan Market Intelligence

Leelanau County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$3.6M
Rank #60 of 83 counties
Per drinking-age resident
$190.60
Rank #45 statewide
2021–2024 CAGR
-0.9%
Stable momentum
Drinking-age population
18,966
82.5% of residents

Purchase trend

2021
$3.7M2022
$3.8M2023
$3.7M2024
$3.6M

What stands out

  • Mid-sized market by 2024 spirit purchases, ranking #60 statewide.
  • Stable purchase momentum from 2021 through 2024 (-0.9% annualized).
  • Purchase intensity ranks #45 per drinking-age resident.
  • Active-query license density is at or above median statewide.
2025 covered-license preview

Latest published categories

$3.6M
$189.92 per drinking-age resident
SDD, including SDD Resort
$2.6M
Class C
$889,421
B-Hotel
$94,387

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
70
Businesses represented in linked purchase data
Business-linked coverage
93.2%
$3.4M of county net purchases
Top 5 concentration
42.1%
Share of county net purchases
Top 10 concentration
61.4%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Leelanau County.

Request detailed report information

License and quota context

143 Active-query rows, or 75.4 per 10,000 drinking-age residents (rank #3). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 1823 0-5 127.8% Overcommitted
SDD 1515 00 100.0% Fully committed
SDM 2932 0-3 110.3% Overcommitted

Population lens

Total resident population is 22,982; 18,966 residents are age 21 or older. Purchases equal $157.29 per total resident and $190.60 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.