Liquorli.st · Michigan Market Intelligence

Kalamazoo County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$48.3M
Rank #8 of 83 counties
Per drinking-age resident
$250.41
Rank #17 statewide
2021–2024 CAGR
-0.8%
Stable momentum
Drinking-age population
192,814
73.1% of residents

Purchase trend

2021
$49.4M
2022
$48.6M
2023
$47.9M
2024
$48.3M

What stands out

  • Large market by 2024 spirit purchases, ranking #8 statewide.
  • Stable purchase momentum from 2021 through 2024 (-0.8% annualized).
  • Purchase intensity ranks #17 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$45.5M
$235.83 per drinking-age resident
SDD, including SDD Resort
$39.9M
Class C
$5.2M
B-Hotel
$363,589

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
339
Businesses represented in linked purchase data
Business-linked coverage
100.0%
$48.3M of county net purchases
Top 5 concentration
21.2%
Share of county net purchases
Top 10 concentration
34.1%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Kalamazoo County.

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License and quota context

445 Active-query rows, or 23.08 per 10,000 drinking-age residents (rank #62). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 176165 1+10 94.3% Tight
SDD 10099 3-2 102.0% Overcommitted
SDM 271175 7+89 67.2% Available

Population lens

Total resident population is 263,795; 192,814 residents are age 21 or older. Purchases equal $183.03 per total resident and $250.41 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.