Liquorli.st · Michigan Market Intelligence

Kent County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$134.0M
Rank #4 of 83 counties
Per drinking-age resident
$269.21
Rank #9 statewide
2021–2024 CAGR
-0.2%
Stable momentum
Drinking-age population
497,737
73.7% of residents

Purchase trend

2021
$134.7M
2022
$136.3M
2023
$135.9M
2024
$134.0M

What stands out

  • Large market by 2024 spirit purchases, ranking #4 statewide.
  • Stable purchase momentum from 2021 through 2024 (-0.2% annualized).
  • Purchase intensity ranks #9 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$127.2M
$255.47 per drinking-age resident
SDD, including SDD Resort
$103.4M
Class C
$21.9M
B-Hotel
$1.9M

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
796
Businesses represented in linked purchase data
Business-linked coverage
100.1%
$134.1M of county net purchases
Top 5 concentration
14.4%
Share of county net purchases
Top 10 concentration
21.9%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Kent County.

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License and quota context

1,139 Active-query rows, or 22.88 per 10,000 drinking-age residents (rank #63). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 439394 3+42 90.4% Tight
SDD 240223 8+9 96.3% Tight
SDM 678407 25+246 63.7% Available

Population lens

Total resident population is 675,232; 497,737 residents are age 21 or older. Purchases equal $198.45 per total resident and $269.21 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.