Liquorli.st · Michigan Market Intelligence

Ottawa County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$43.4M
Rank #9 of 83 counties
Per drinking-age resident
$195.15
Rank #43 statewide
2021–2024 CAGR
+3.2%
Growing momentum
Drinking-age population
222,601
72.2% of residents

Purchase trend

2021
$39.5M2022
$41.4M2023
$43.1M2024
$43.4M

What stands out

  • Large market by 2024 spirit purchases, ranking #9 statewide.
  • Growing purchase momentum from 2021 through 2024 (+3.2% annualized).
  • Purchase intensity ranks #43 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$41.9M
$188.33 per drinking-age resident
SDD, including SDD Resort
$36.8M
Class C
$5.0M
B-Hotel
$140,719

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
279
Businesses represented in linked purchase data
Business-linked coverage
99.9%
$43.4M of county net purchases
Top 5 concentration
21.2%
Share of county net purchases
Top 10 concentration
35.5%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Ottawa County.

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License and quota context

419 Active-query rows, or 18.82 per 10,000 drinking-age residents (rank #80). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 202128 2+72 64.4% Available
SDD 11392 4+17 85.0% Tight
SDM 318152 5+161 49.4% Available

Population lens

Total resident population is 308,459; 222,601 residents are age 21 or older. Purchases equal $140.83 per total resident and $195.15 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.