Grand Traverse County
A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.
Purchase trend
$28.1M2022
$28.0M2023
$28.5M2024
$27.9M
What stands out
- Large market by 2024 spirit purchases, ranking #13 statewide.
- Stable purchase momentum from 2021 through 2024 (-0.2% annualized).
- Purchase intensity ranks #3 per drinking-age resident.
- Active-query license density is at or above median statewide.
Latest published categories
Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.
Market structure
Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.
No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.
See the businesses behind the market
Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Grand Traverse County.
Request detailed report informationLicense and quota context
307 Active-query rows, or 40.46 per 10,000 drinking-age residents (rank #24). Quota figures aggregate all LGUs in the county.
| License category | Allowed | Issued | Allocated | Net available | Committed | Signal |
|---|---|---|---|---|---|---|
| On Premises | 65 | 71 | 1 | -7 | 110.8% | Overcommitted |
| SDD | 41 | 40 | 1 | 0 | 100.0% | Fully committed |
| SDM | 103 | 84 | 1 | +18 | 82.5% | Available |
Population lens
Total resident population is 96,729; 75,881 residents are age 21 or older. Purchases equal $288.28 per total resident and $367.49 per drinking-age resident.
The statewide median is $197.58 per drinking-age resident.
Read with care
- MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
- Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
- Active-query membership is not identical to the status displayed on every returned AIMS row.
- Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
- County quota totals can conceal meaningful differences among individual cities, villages, and townships.