Liquorli.st · Michigan Market Intelligence

Alpena County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$5.3M
Rank #46 of 83 counties
Per drinking-age resident
$230.84
Rank #24 statewide
2021–2024 CAGR
+1.9%
Stable momentum
Drinking-age population
22,757
78.9% of residents

Purchase trend

2021
$5.0M2022
$5.0M2023
$5.1M2024
$5.3M

What stands out

  • Mid-sized market by 2024 spirit purchases, ranking #46 statewide.
  • Stable purchase momentum from 2021 through 2024 (+1.9% annualized).
  • Purchase intensity ranks #24 per drinking-age resident.
  • Active-query license density is at or above median statewide.
2025 covered-license preview

Latest published categories

$5.2M
$226.45 per drinking-age resident
SDD, including SDD Resort
$4.5M
Class C
$658,853
B-Hotel
$10,725

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
72
Businesses represented in linked purchase data
Business-linked coverage
99.4%
$5.2M of county net purchases
Top 5 concentration
66.9%
Share of county net purchases
Top 10 concentration
78.6%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Alpena County.

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License and quota context

87 Active-query rows, or 38.23 per 10,000 drinking-age residents (rank #29). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 2031 0-11 155.0% Overcommitted
SDD 1520 1-6 140.0% Overcommitted
SDM 3432 1+1 97.1% Tight

Population lens

Total resident population is 28,853; 22,757 residents are age 21 or older. Purchases equal $182.07 per total resident and $230.84 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.