Liquorli.st · Michigan Market Intelligence

Muskegon County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$31.0M
Rank #12 of 83 counties
Per drinking-age resident
$230.60
Rank #25 statewide
2021–2024 CAGR
-0.8%
Stable momentum
Drinking-age population
134,328
75.5% of residents

Purchase trend

2021
$31.7M2022
$30.3M2023
$30.6M2024
$31.0M

What stands out

  • Large market by 2024 spirit purchases, ranking #12 statewide.
  • Stable purchase momentum from 2021 through 2024 (-0.8% annualized).
  • Purchase intensity ranks #25 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$30.1M
$223.72 per drinking-age resident
SDD, including SDD Resort
$26.3M
Class C
$3.7M
B-Hotel
$76,314

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
237
Businesses represented in linked purchase data
Business-linked coverage
100.1%
$31.0M of county net purchases
Top 5 concentration
20.5%
Share of county net purchases
Top 10 concentration
30.9%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Muskegon County.

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License and quota context

336 Active-query rows, or 25.01 per 10,000 drinking-age residents (rank #53). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 121116 3+2 98.3% Tight
SDD 7072 0-2 102.9% Overcommitted
SDM 191149 3+39 79.6% Available

Population lens

Total resident population is 177,901; 134,328 residents are age 21 or older. Purchases equal $174.12 per total resident and $230.60 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.