Liquorli.st · Michigan Market Intelligence

Crawford County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$2.6M
Rank #66 of 83 counties
Per drinking-age resident
$237.70
Rank #20 statewide
2021–2024 CAGR
+4.4%
Growing momentum
Drinking-age population
10,935
79.7% of residents

Purchase trend

2021
$2.3M2022
$2.3M2023
$2.2M2024
$2.6M

What stands out

  • Small market by 2024 spirit purchases, ranking #66 statewide.
  • Growing purchase momentum from 2021 through 2024 (+4.4% annualized).
  • Purchase intensity ranks #20 per drinking-age resident.
  • Active-query license density is at or above median statewide.
2025 covered-license preview

Latest published categories

$2.6M
$236.71 per drinking-age resident
SDD, including SDD Resort
$2.1M
Class C
$478,416
B-Hotel
$0

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
39
Businesses represented in linked purchase data
Business-linked coverage
100.0%
$2.6M of county net purchases
Top 5 concentration
73.6%
Share of county net purchases
Top 10 concentration
85.4%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Crawford County.

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License and quota context

52 Active-query rows, or 47.55 per 10,000 drinking-age residents (rank #12). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 1012 0-2 120.0% Overcommitted
SDD 810 0-2 125.0% Overcommitted
SDM 1621 0-5 131.3% Overcommitted

Population lens

Total resident population is 13,722; 10,935 residents are age 21 or older. Purchases equal $189.42 per total resident and $237.70 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.