Liquorli.st · Michigan Market Intelligence

Montcalm County

A county-level view of spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.

2024 spirit purchases
$7.1M
Rank #32 of 83 counties
Per drinking-age resident
$133.48
Rank #73 statewide
2021–2024 CAGR
+0.3%
Stable momentum
Drinking-age population
53,559
77.2% of residents

Purchase trend

2021
$7.1M2022
$7.1M2023
$7.1M2024
$7.1M

What stands out

  • Mid-sized market by 2024 spirit purchases, ranking #32 statewide.
  • Stable purchase momentum from 2021 through 2024 (+0.3% annualized).
  • Purchase intensity ranks #73 per drinking-age resident.
  • Active-query license density is below median statewide.
2025 covered-license preview

Latest published categories

$7.1M
$133.33 per drinking-age resident
SDD, including SDD Resort
$6.4M
Class C
$702,886
B-Hotel
$64,124

Not a fifth trend point. Covered-license preview only. It excludes other legacy license classes and must not be compared with the all-license 2021–2024 trend as annual growth.

Market structure

Anonymous 2024 purchase concentration based on linked MLCC Business IDs. A Business ID may represent an individual location; related businesses are not consolidated into parent companies.

Linked Business IDs
95
Businesses represented in linked purchase data
Business-linked coverage
99.9%
$7.1M of county net purchases
Top 5 concentration
38.3%
Share of county net purchases
Top 10 concentration
53.4%
Share of county net purchases

No business names, DBAs, addresses, or individual Business IDs are disclosed in this free profile.

Detailed report · $149

See the businesses behind the market

Request named location rankings, separate package-retail and hospitality analysis, downloadable tables, and LGU quota context for Montcalm County.

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License and quota context

124 Active-query rows, or 23.15 per 10,000 drinking-age residents (rank #61). Quota figures aggregate all LGUs in the county.

License categoryAllowedIssuedAllocatedNet availableCommittedSignal
On Premises 4742 0+5 89.4% Tight
SDD 3743 1-7 118.9% Overcommitted
SDM 8276 1+5 93.9% Tight

Population lens

Total resident population is 69,406; 53,559 residents are age 21 or older. Purchases equal $103.00 per total resident and $133.48 per drinking-age resident.

The statewide median is $197.58 per drinking-age resident.

Read with care

  • MLCC purchases are licensee acquisitions of spirits, not consumer retail revenue, profit, or consumption.
  • Drinking-age population includes residents age 21 or older who do not drink and excludes tourists and other nonresident purchasers.
  • Active-query membership is not identical to the status displayed on every returned AIMS row.
  • Business-linked coverage can exceed 100% when unlinked refund or adjustment rows reduce county net purchases.
  • County quota totals can conceal meaningful differences among individual cities, villages, and townships.