Michigan market intelligence
County spirit market reports
Explore county-level spirit purchasing, drinking-age market intensity, active-license density, and MLCC quota capacity.
#1
Wayne County
$440,693,927 in 2024 purchases
Contracting momentum
#2
Oakland County
$272,760,731 in 2024 purchases
Stable momentum
#3
Macomb County
$177,776,776 in 2024 purchases
Stable momentum
#4
Kent County
$133,996,648 in 2024 purchases
Stable momentum
#5
Genesee County
$77,080,756 in 2024 purchases
Contracting momentum
#6
Washtenaw County
$61,939,838 in 2024 purchases
Contracting momentum
#7
Ingham County
$49,068,506 in 2024 purchases
Stable momentum
#8
Kalamazoo County
$48,282,942 in 2024 purchases
Stable momentum
#9
Ottawa County
$43,439,752 in 2024 purchases
Growing momentum
#10
Livingston County
$34,056,286 in 2024 purchases
Stable momentum
#11
Saginaw County
$33,597,034 in 2024 purchases
Contracting momentum
#12
Muskegon County
$30,975,621 in 2024 purchases
Stable momentum
#13
Grand Traverse County
$27,885,313 in 2024 purchases
Stable momentum
#14
Berrien County
$25,971,206 in 2024 purchases
Stable momentum
#15
Monroe County
$25,948,622 in 2024 purchases
Stable momentum
#16
Jackson County
$24,443,738 in 2024 purchases
Stable momentum
#17
Calhoun County
$23,824,200 in 2024 purchases
Stable momentum
#18
St Clair County
$23,405,012 in 2024 purchases
Stable momentum
#19
Eaton County
$17,316,257 in 2024 purchases
Growing momentum
#20
Allegan County
$15,079,280 in 2024 purchases
Growing momentum
#21
Bay County
$14,283,605 in 2024 purchases
Stable momentum
#22
Midland County
$12,115,622 in 2024 purchases
Stable momentum
#23
Lapeer County
$11,467,083 in 2024 purchases
Stable momentum
#24
Lenawee County
$11,274,396 in 2024 purchases
Stable momentum
#25
Van Buren County
$11,225,939 in 2024 purchases
Growing momentum
#26
Emmet County
$11,180,269 in 2024 purchases
Stable momentum
#27
Marquette County
$9,491,549 in 2024 purchases
Stable momentum
#28
Clinton County
$9,305,296 in 2024 purchases
Stable momentum
#29
Isabella County
$9,284,547 in 2024 purchases
Stable momentum
#30
St Joseph County
$8,264,551 in 2024 purchases
Growing momentum
#31
Shiawassee County
$7,205,457 in 2024 purchases
Growing momentum
#32
Montcalm County
$7,149,129 in 2024 purchases
Stable momentum
#33
Otsego County
$6,517,739 in 2024 purchases
Stable momentum
#34
Charlevoix County
$6,343,781 in 2024 purchases
Stable momentum
#35
Mecosta County
$6,319,778 in 2024 purchases
Stable momentum
#36
Wexford County
$6,139,594 in 2024 purchases
Stable momentum
#37
Barry County
$6,058,495 in 2024 purchases
Stable momentum
#38
Newaygo County
$5,984,566 in 2024 purchases
Stable momentum
#39
Mason County
$5,766,315 in 2024 purchases
Stable momentum
#40
Chippewa County
$5,755,996 in 2024 purchases
Growing momentum
#41
Cheboygan County
$5,571,725 in 2024 purchases
Growing momentum
#42
Ionia County
$5,469,293 in 2024 purchases
Stable momentum
#43
Roscommon County
$5,424,195 in 2024 purchases
Stable momentum
#44
Delta County
$5,357,951 in 2024 purchases
Growing momentum
#45
Iosco County
$5,301,206 in 2024 purchases
Stable momentum
#46
Alpena County
$5,253,198 in 2024 purchases
Stable momentum
#47
Cass County
$5,143,513 in 2024 purchases
Stable momentum
#48
Huron County
$5,071,288 in 2024 purchases
Growing momentum
#49
Manistee County
$4,962,505 in 2024 purchases
Stable momentum
#50
Branch County
$4,811,708 in 2024 purchases
Stable momentum
#51
Houghton County
$4,706,109 in 2024 purchases
Stable momentum
#52
Antrim County
$4,491,719 in 2024 purchases
Growing momentum
#53
Hillsdale County
$4,429,301 in 2024 purchases
Growing momentum
#54
Ogemaw County
$4,244,477 in 2024 purchases
Growing momentum
#55
Mackinac County
$4,220,818 in 2024 purchases
Growing momentum
#56
Tuscola County
$4,059,018 in 2024 purchases
Growing momentum
#57
Sanilac County
$4,039,370 in 2024 purchases
Stable momentum
#58
Benzie County
$3,987,460 in 2024 purchases
Stable momentum
#59
Clare County
$3,929,840 in 2024 purchases
Stable momentum
#60
Leelanau County
$3,614,826 in 2024 purchases
Stable momentum
#61
Oceana County
$3,248,341 in 2024 purchases
Growing momentum
#62
Gratiot County
$3,180,228 in 2024 purchases
Stable momentum
#63
Gladwin County
$2,778,228 in 2024 purchases
Stable momentum
#64
Dickinson County
$2,762,535 in 2024 purchases
Growing momentum
#65
Arenac County
$2,622,576 in 2024 purchases
Stable momentum
#66
Crawford County
$2,599,210 in 2024 purchases
Growing momentum
#67
Kalkaska County
$2,593,940 in 2024 purchases
Stable momentum
#68
Osceola County
$2,507,647 in 2024 purchases
Stable momentum
#69
Lake County
$1,878,390 in 2024 purchases
Stable momentum
#70
Menominee County
$1,823,111 in 2024 purchases
Growing momentum
#71
Montmorency County
$1,769,393 in 2024 purchases
Stable momentum
#72
Presque Isle County
$1,612,976 in 2024 purchases
Growing momentum
#73
Iron County
$1,528,347 in 2024 purchases
Growing momentum
#74
Alger County
$1,520,225 in 2024 purchases
Growing momentum
#75
Missaukee County
$1,442,646 in 2024 purchases
Growing momentum
#76
Oscoda County
$1,420,270 in 2024 purchases
Growing momentum
#77
Alcona County
$1,327,162 in 2024 purchases
Contracting momentum
#78
Schoolcraft County
$1,311,519 in 2024 purchases
Growing momentum
#79
Gogebic County
$1,288,116 in 2024 purchases
Growing momentum
#80
Baraga County
$1,023,975 in 2024 purchases
Growing momentum
#81
Luce County
$1,014,637 in 2024 purchases
Growing momentum
#82
Ontonagon County
$803,552 in 2024 purchases
Growing momentum
#83
Keweenaw County
$301,304 in 2024 purchases
Stable momentum
Detailed market intelligence
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