Jose Cuervo Devil's Reserve: $25.99

Michigan minimum shelf price; 6% sales tax is not included. Retailers may charge more.

Category:
Tequila
Size:
1000mL
Proof:
60-proof

Bottle Insights

A little perspective for the shelf

Shelf Position

$19.49 per 750mL equivalent

More expensive than 42% of currently listed 1000mL Tequila bottles in MLCC’s catalog.

That’s $4.00 below the 1000mL category median of $29.99.

Bottle Notes

  • About $1.15 per 1.5 oz pour before tax.
  • Minimum price has held steady since November 02, 2025.

Bottle Family

Other currently listed sizes of this same product, matched by exact MLCC product details.

Size Minimum Price (before tax) 750mL Equivalent Relative Value
50mL $1.49 $22.35 14.7% more per 750mL
100mL $3.74 $28.05 43.9% more per 750mL
375mL $11.49 $22.98 17.9% more per 750mL
750mL $19.99 $19.99 2.6% more per 750mL

Price History

Effective Date Minimum Shelf Price (before tax)
August 02, 2026 $25.99
May 03, 2026 $25.99
November 02, 2025 $25.99