Jose Cuervo Devil's Reserve: $3.74

Michigan minimum shelf price; 6% sales tax is not included. Retailers may charge more.

Category:
Tequila
Size:
100mL
Proof:
60-proof

Bottle Insights

A little perspective for the shelf

Shelf Position

$28.05 per 750mL equivalent

More expensive than 38% of currently available 100mL Tequila bottles.

That’s $1.10 below the 100mL category median of $4.84.

Bottle Notes

  • About $1.66 per 1.5 oz pour before tax.
  • Minimum price has held steady since November 02, 2025.

Bottle Family

Other currently listed sizes of this same product, matched by exact MLCC product details.

Size Minimum Price (before tax) 750mL Equivalent Relative Value
50mL $1.49 $22.35 20.3% less per 750mL
375mL $11.49 $22.98 18.1% less per 750mL
750mL $19.99 $19.99 28.7% less per 750mL
1,000mL $25.99 $19.49 30.5% less per 750mL

Price History

Effective Date Minimum Shelf Price (before tax)
August 02, 2026 $3.74
May 03, 2026 $3.74
November 02, 2025 $3.74