Back to the Market Briefs Archive | October 2026 Updates: Doing it for the Booze 👻🥃

October 2026 Updates: Doing it for the Booze 👻🥃

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Michigan’s October 4 update brings 189 new listings and 53 deleted listings. Tequila leads the new-listing count with 42, followed by Straight Bourbon with 37.

Deletions are concentrated in Flavored Vodka: 24 of the 53 deleted listings, including 23 Smirnoff entries. Scotch accounts for another eight deletions, seven from the Glenturret brand.

New Listings

October offers plenty of specific bottles and formats to explore:

  • Whiskey releases: Four Roses Small Batch Limited Edition 2026 arrives at $249.99 for 750 mL, Knob Creek Cask Strength 12 Year at $89.99 for 750 mL, and Maker’s Mark Cellar Aged 2026 at $174.99 for 700 mL.
  • Tequila variety: G4 Blanco Classico and Reposado Classico are listed at $64.99 and $74.99, respectively, both in 750 mL. Angel Azul contributes six entries spanning three expressions in 375 mL and 700 mL.
  • Seasonal flavors: Bird Dog Eggnog Cream and Pumpkin Pie Cream are each $15.99 for 750 mL. SVEDKA Dubai Chocolate appears in three sizes, including 750 mL at $11.99.

Categories Worth Watching

  • Tequila and Agave listings: Tequila sees 42 new and three deleted entries, with small formats, gift packs and higher-priced expressions all represented.
  • Bourbon and Rye: Straight Bourbon contributes 37 new listings and Straight Rye another 14. Cask-strength, toasted, double-oaked and finished expressions provide several tasting and merchandising angles.
  • Gift packaging for the Holidays: Calumet Farm with Derby glasses, Heaven Hill with a mixing glass, Buffalo Trace Bourbon Cream with an ornament, and tequila packs with glasses or companion samples give this update a clear gifting theme.
  • Flavored vodka: Ten new listings accompany 24 deletions. Chocolate, vanilla, caramel and peppermint feature among the additions.
  • Creams and Prepared Cocktails: If you couldn't tell, Michigan's gearing up for holiday shopping. These categories contribute 19 new listings combined. Pumpkin pie, eggnog, chocolate martini and maple old fashioned offer useful seasonal features.

One Last Pour

Fall is definitely hear and the holidays are fast approaching. This month's update adds some distinctive whiskey releases, a broad set of tequila entries, seasonal flavors and gift-ready packaging. Bring on the pumpkin and eggnog-flavored goods.

Until next month, cheers!

— Brian