Malibu Watermelon: $17.99
Michigan minimum shelf price; 6% sales tax is not included. Retailers may charge more.
- Category:
- Rum
- Size:
- 750mL
- Proof:
- 42-proof
Bottle Insights
A little perspective for the shelf
Shelf Position
More expensive than 31% of currently available 750mL Rum bottles.
That’s $6.83 below the 750mL category median of $24.82.
Bottle Notes
- About $1.06 per 1.5 oz pour before tax.
- Minimum price increased $1.00 (5.9%) on August 02, 2026.
Bottle Family
Other currently listed sizes of this same product, matched by exact MLCC product details.
| Size | Minimum Price (before tax) | 750mL Equivalent | Relative Value |
|---|---|---|---|
| 50mL | $1.46 | $21.90 | 21.7% more per 750mL |
Shelf Mates
Same category and bottle size, within 10 proof and 15% of this bottle’s minimum price.
| Bottle | Minimum Price (before tax) | Proof |
|---|---|---|
| Malibu Coco/2 50mls Coco & Wat W/ | $17.99 | 42-proof |
| Malibu Coconut Rum | $17.99 | 42-proof |
| Malibu Coconut Rum (Plastic) | $17.99 | 42-proof |
| Malibu Coconut Rum W/ 50ml Malibu Pink (Plastic) | $17.99 | 42-proof |
| Malibu Lime | $17.99 | 42-proof |
Price History
| Effective Date | Minimum Shelf Price (before tax) |
|---|---|
| August 02, 2026 | $17.99 |
| May 03, 2026 | $16.99 |
| November 02, 2025 | $16.99 |