Hard Truth Toasted Coconut Rum: $29.99
Michigan minimum shelf price; 6% sales tax is not included. Retailers may charge more.
- Category:
- Rum
- Size:
- 1750mL
- Proof:
- 42-proof
Bottle Insights
A little perspective for the shelf
Shelf Position
$12.85 per 750mL equivalent
More expensive than 83% of currently available 1750mL Rum bottles.
That’s $7.00 above the 1750mL category median of $22.99.
Bottle Notes
- About $0.76 per 1.5 oz pour before tax.
- Minimum price has held steady since November 02, 2025.
Bottle Family
Other currently listed sizes of this same product, matched by exact MLCC product details.
| Size | Minimum Price (before tax) | 750mL Equivalent | Relative Value |
|---|---|---|---|
| 750mL | $19.99 | $19.99 | 55.5% more per 750mL |
Shelf Mates
Same category and bottle size, within 10 proof and 15% of this bottle’s minimum price.
| Bottle | Minimum Price (before tax) | Proof |
|---|---|---|
| Rumhaven Coconut | $29.99 | 42-proof |
| Malibu Coconut/Pineapple Juice W/ | $26.99 | 42-proof |
| Malibu Coconut Rum | $26.99 | 42-proof |
| Malibu Pineapple | $26.99 | 42-proof |
| Malibu Pink | $26.99 | 42-proof |
Price History
| Effective Date | Minimum Shelf Price (before tax) |
|---|---|
| August 02, 2026 | $29.99 |
| May 03, 2026 | $29.99 |
| November 02, 2025 | $29.99 |