Don Roberto Plata Tequila: $73.99
Michigan minimum shelf price; 6% sales tax is not included. Retailers may charge more.
- Category:
- Tequila
- Size:
- 1750mL
- Proof:
- 80-proof
Bottle Insights
A little perspective for the shelf
Shelf Position
$31.71 per 750mL equivalent
More expensive than 64% of currently listed 1750mL Tequila bottles in MLCC’s catalog.
That’s $20.50 above the 1750mL category median of $53.49.
Bottle Notes
- About $1.88 per 1.5 oz pour before tax.
- Minimum price increased $1.00 (1.4%) on August 02, 2026.
Shelf Mates
Same category and bottle size, within 10 proof and 15% of this bottle’s minimum price.
| Bottle | Minimum Price (before tax) | Proof |
|---|---|---|
| Avion Silver | $74.99 | 80-proof |
| Cazul 100 Reposado | $74.99 | 80-proof |
| Milagro Anejo | $74.99 | 80-proof |
| 3 Amigos Organic Blanco | $76.99 | 80-proof |
| 3 Amigos Reposado Tequila | $76.99 | 80-proof |
Price History
| Effective Date | Minimum Shelf Price (before tax) |
|---|---|
| August 02, 2026 | $73.99 |
| May 03, 2026 | $72.99 |
| November 02, 2025 | $72.99 |